Our Team Is Your Team

Jared Yellin

Founder of Project 10K

Jared Yellin is a parallel entrepreneur who focuses on launching companies that even the playing field. From marketing solutions, to educational platforms, simple sales training, and so much more, Jared has supported over 100,000 small business owners over the past 10+ years. He brings a depth of knowledge on marketing and scaling a business (while “having it all”) that is not only diverse but is also extremely practical and proven. In fact, his no-nonsense style to growth allows people of all levels to thrive when it comes to meeting and exceeding their goals. 

Jared has a number of life-altering companies including SYNDUIT, the first marketing platform with content for your industry that is currently supporting over 40,000 small businesses from around the world. 

In June of 2020, Jared declared a new moonshot…

Build, scale, and sell 10,000 tech companies in 10 years which led to the birth of Project 10K, the first tech ecosystem that co-founds tech companies with entrepreneurs from around the world. 

Jared is most proud of being a father of two beautiful children, Taylee and Ryker, and he has committed his life to doing whatever possible to create more freedom with his kids and beautiful wife, Lindsay. 

On Jared’s tombstone it will read…

The man who helped other people accomplish more than they ever deemed possible while he, himself, accomplished the impossible that no one ever knew.

Mani Soundararajan

Mani cares deeply about the Software Engineering discipline. He believes that good software starts with a loosely-coupled highly-cohesive architecture – but that is just the beginning – good software engineering discipline also covers testing, benchmarks, logging, metrics, and traces. Mani is of the opinion that software must be written first and foremost for humans to read, understand, and maintain, and second for computers to interpret and execute.

Mani is very passionate about the Internet – and supports organizations like EFF and CitizenLab that defend our rights in the online world. Mani is optimistic about the future, and dreams about a more open and decentralized web.

Mani Soundararajan

Chief Technology Officer

Dan loves to wrap science into everything he does, and his most favorite thing is Strategy and Marketing! There cannot be a more deadly combination than that and with that he ensures to create a profitable funnel for companies to prosper. After almost a decade of converting average regular marketing to research-based neuromarketing for various companies, Dan is now focusing on strategizing for companies at Project 10K to build, scale and exit.

Dan Russell

Chief Strategy Officer

Experienced technology leader and has successfully implemented many cloud and app based solutions. As a technologist, he believes in coupling the power and speed of the cloud, while combining custom engineering, to stitch together seamlessly integrated technology solutions and deliver a customer centric experience, all at the rate consumers demand. His ability to understand the importance of the customer experience drives the architecture of the products delivered. He has delivered innovative solutions for pre IPO dot coms, as well as Fortune 50 companies and continues to create industry leading products by leveraging best in breed cloud technologies.

Seth Winters

Chief Product Officer

Stemming from a desire to serve people well, Katie strives to make others live’s easier through her work towards operational efficiency. With her eyes and ears on every division, she is consistently able to find ways to simplify the complex. From supporting portfolio companies through investor relations to creating and implementing structure around internal processes, and everything in between, Katie is instrumental in the way companies are able to operate and scale.

Katie Monasmith

Director of Operations

With a deep passion for marketing and innovation, Tiffany brings a hunger for the most innovative and effective out of the box tactics. She has ventured across various industries, including finance, legal, personal development, non-profit and marketing agency life, coupled with vast, unmatched platform and marketing avenue experience, she is primed and ready to do what she does best.

Tiffany Schoonmaker

Director of Marketing

With over 2 decades of experience in the tech industry working at one of the largest organizations in the world, Stephanie brings a level of structure and expertise that is unmatched. Stephanie’s focus is to ensure every company in the Project 10K portfolio has the attention and support needed from napkin to exit.

Stephanie Brown

Director of Account Management

As an astute HR leader who has helped build multiple organizations from ground up, Meera brings with her an insatiable passion to create an HR system that is people oriented, but business driven. Her multi-industry exposure makes her adaptable to various business genres and thereby the right fit in a dynamic, performance driven, fast growing organization like Project 10K as its leader of people.

Meera Murthy

Director of Company Culture

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